Privacy Policy

1. Overview

This Privacy Policy explains how Antwerp Mounts BV ("we", "us", "our") processes your personal data when you use our services for gold mounting and jewelry manufacturing or visit antwerpmounts.com. We are committed to protecting your privacy and ensuring compliance with the General Data Protection Regulation (GDPR) and Belgian data protection laws.

2. Data Controller

Antwerp Mounts BV acts as the data controller for your personal information.

Data Protection Contact:
Email: info@antwerpmounts.com
Address: Hoveniersstraat 2, 2018 Antwerpen, Belgium

3. Personal Data We Collect

3.1 Data You Provide

• Identity information: Name, business name, job title
• Contact details: Email address, phone number, postal address
• Account information: Username, password (encrypted), account preferences
• Order details: Product specifications, design requirements, custom requests
• Payment information: Billing address, payment method details (processed securely by payment providers)
• Business information: VAT number, company registration (for B2B customers)
• Communication records: Emails, support tickets, feedback

3.2 Automatically Collected Data

• Technical data: IP address, browser type and version, device information
• Usage data: Pages visited, time spent, click patterns
• Cookie data: As described in our Cookie Policy
• Location data: Country/region based on IP address

4. How We Use Your Data

4.1 To Fulfill Our Contract with You

• Process and fulfill your orders
• Provide gold mounting and manufacturing services
• Manage your account and preferences
• Process payments and refunds
• Arrange shipping and delivery
• Provide customer support

4.2 For Our Legitimate Interests

• Improve our products and services
• Prevent fraud and ensure security
• Analyze website performance
• Maintain business records

4.3 With Your Consent

• Send marketing communications
• Use non-essential cookies
• Share data with partners for promotions

4.4 Legal Obligations

• Tax and accounting records
• Respond to legal requests
• Comply with anti-money laundering regulations

5. Legal Bases for Processing (GDPR Article 6)

6. Data Retention

We retain your data for the following periods:

• Order and transaction data: 7 years (Belgian accounting law requirement)
• Customer account data: Duration of account plus 3 years
• Communication records: 3 years after last contact
• Marketing consent records: Until consent is withdrawn plus 1 year
• Website analytics: 26 months
• Technical logs: 90 days

7. Your Rights Under GDPR

You have the following rights regarding your personal data:

7.1 Right of Access

Request a copy of your personal data we hold.

7.2 Right to Rectification

Request correction of inaccurate or incomplete data.

7.3 Right to Erasure ("Right to be Forgotten")

Request deletion of your data in certain circumstances.

7.4 Right to Restrict Processing

Request limitation of how we use your data.

7.5 Right to Data Portability

Receive your data in a structured, machine-readable format.

7.6 Right to Object

Object to processing based on legitimate interests or direct marketing.

7.7 Right to Withdraw Consent

Withdraw consent at any time where processing is based on consent.

How to Exercise Your Rights

Contact us at info@antwerpmounts.com with:

• Your name and contact details
• Description of your request
• Identification verification (we may request this for security)

We will respond within 30 days of receiving your request.

8. Data Sharing

We share your data with the following categories of recipients:

8.1 Service Providers

• Payment processors: Secure payment handling
• Shipping partners: Order delivery
• IT service providers: Website hosting, email services
• Analytics providers: Website performance analysis

8.2 Legal Requirements

• Tax authorities
• Law enforcement (when legally required)
• Courts and legal proceedings

Important: All our service providers are bound by data processing agreements and must comply with GDPR requirements.

9. International Data Transfers

We primarily store and process data within the European Economic Area (EEA).

If transfer outside the EEA is necessary, we ensure appropriate safeguards through:

• EU Standard Contractual Clauses
• Adequacy decisions where applicable
• Other legally approved mechanisms

10. Data Security

We implement appropriate technical and organizational measures to protect your data:

Technical Measures

• SSL/TLS encryption for data in transit
• Encrypted storage for sensitive data
• Secure access controls and authentication
• Regular security updates and patches
• Firewall and intrusion detection systems

Organizational Measures

• Staff training on data protection
• Access limited to authorized personnel
• Confidentiality agreements
• Regular security assessments
• Incident response procedures

Section 11: Cookies & Tracking Technologies

We use the following tracking technologies:

• Meta Pixel & Conversions API: We use Meta's tracking technology to measure the effectiveness of our advertising, create custom audiences for ad targeting, and optimize our campaigns. Data includes page views, product views, and form submissions. Data is shared with Meta Platforms Ireland Ltd.
• Email matching: When you enter your email in any form on our site (e.g., wholesale registration, newsletter), we store it in a first-party cookie to improve ad measurement accuracy through Meta's Advanced Matching.
• Google Analytics & Google Ads: We use Google's analytics and advertising tools to understand site usage and measure ad conversions.
• Omnisend: We use Omnisend for email marketing. Cookies track your session and cart for personalized email campaigns.
• B2B customer cookie: For wholesale customers, we cache your customer status in a first-party cookie to display wholesale pricing.

You can manage your cookie preferences through the cookie consent banner provided by Consentmo. Essential cookies cannot be disabled as they are necessary for the website to functio

12. Children's Privacy

Our services are not directed to children under 16. We do not knowingly collect data from children. If you believe we have inadvertently collected such data, please contact us immediately.

13. Filing a Complaint

If you're not satisfied with how we handle your data, you can:

Contact Us First

Email: info@antwerpmounts.com
We aim to resolve all concerns promptly and fairly.

Contact the Supervisory Authority

Belgian Data Protection Authority (GBA/APD)
Drukpersstraat 35, 1000 Brussels, Belgium
Tel: +32 2 274 48 00
Email: contact@apd-gba.be
Website: www.dataprotectionauthority.be

14. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes:

• Via email (if you have an account)
• Through a prominent notice on our website
• At least 30 days before implementation of significant changes

15. Contact Us

For any questions about this Privacy Policy or our data practices:

• Email: info@antwerpmounts.com
• Phone: +32 (0) 483 33 55 53
• Address: Hoveniersstraat 2, 2018 Antwerpen, Belgium